Venezuela and the Perils of Ignoring the Power of Entertainment

The best way to have dealt with this mind-blowing event would have been to open the doors of Venezuela to humanitarian aid thereby destroying the concert’s leit motif. The course of action taken of enhancing violence will only serve the purpose of erasing the liquid essence of modernity to craft a new totem enhancing the ultimate character of the Venezuelan quest for freedom: that of a heroic civic society that inscribed in blood the word democracy.
Beatrice E. Rangel

Venezuela and the Perils of Ignoring the Power of Entertainment

Beatrice E Rangel

Had Nicolas Maduro cared to learn the value of Media and Entertainment Services he would perhaps not engage in the tug-of-war that led to his oblivion. These represented over US 2 trillion by 2017 and are all encompassing and all present. Accordingly, when entertainment leaders’ spouse a cause probabilities are very high that they meet their targets. And so, it was for the embattled Venezuelan tyrant. On Friday February, the 22nd. For whole day the Hertzian waves were full of music sealed with the sponsoring regime change for Venezuela.

And while Mr Maduro struggled to organize a rival event the whole world followed the concert renditions embracing a cause that for two thirds of the global audience was alien only a week before the concert.  And for years to come the most popular songs of these artists will be unequivocally linked to the cause of freedom for Venezuela. Long after Mr Maduro blends into the white landscape of the Siberian steppes the music will resonate in the whistling of day workers or the toc-toking of nervous fingers at waiting rooms.   Without knowing it Mr Maduro has accomplished something very few leaders I the world have: to immortalize his failure.

Would Mr Maduro or his advisers have read  Zygmunt Bauman they would have understood that change in modern society happens at a speed that makes absorption and internalization impossible, thereby condemning human beings to jug change without being part of it. Modernity then fails to rationalize the world, leading human beings to cope with constant change without guiding paradigms. They must create rationality out of an unending series of short-term projects and events that renders themselves to be treated as transitory stations of an unknown road whose destination is uncertain. And given that uncertainty and humans do not mix well, people resort to entertainment to make sense of modern rationality.

In their minds thus what ends being recorded is music, images , colors or light. And to these elements the memory of an event fixes in the brain with indelible properties. Thus, the best way to have dealt with this mind-blowing event would have been to open the doors of Venezuela to humanitarian aid thereby destroying the concert’s leit motif. The course of action taken of enhancing violence will only serve the purpose of erasing the liquid essence of modernity to craft a new totem enhancing the ultimate character of the Venezuelan quest for freedom: that of a heroic civic society that inscribed in blood the word democracy.

Published by LAHT.com on Monday, February 25th, 2019

*The opinions published herein are the sole responsibility of its author.*

Beatrice Rangel is President & CEO of the AMLA Consulting Group, which provides growth and partnership opportunities in US and Hispanic markets. AMLA identifies the best potential partner for businesses which are eager to exploit the growing buying power of the US Hispanic market and for US Corporations seeking to find investment partners in Latin America. Previously, she was Chief of Staff for Venezuela President Carlos Andres Perez as well as Chief Strategist for the Cisneros Group of Companies.For her work throughout Latin America, Rangel has been honored with the Order of Merit of May from Argentina, the Condor of the Andes Order from Bolivia, the Bernardo O’Higgins Order by Chile, the Order of Boyaca from Colombia, and the National Order of Jose Matías Delgado from El Salvador.